Description: Boyd’s Mineral Eye Shadow adds depth and dimension usingthis unique eye shadow collection. Our large assortment of colors are highly pigmented for all day wear from soft neutrals to bright intensive shades.

Create a beautiful subtle tone for day to the dramatic evening look. High quality, highly pigmented powders available in matte, semi-pearl, and pearl formulations.

How to Apply:To use, using your favorite eyeshadow brush, apply or layer them together to define eyes with rich, metallic pigment. Gently swirl the product with your fingertip and bounce color onto skin, blending with fingertips

About the Brand:The legacy of Boyds is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyds Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.

Originallynamed’Boyds Chemists’ in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60’s. That’s when Carol Fader, Boyd’s Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.

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